We’re happy you asked. We are a group of digital marketing professionals with a collective experience of more than three decades, specializing in paid media campaigns. Our backgrounds include stints at renowned global advertising agencies, boutique firms, and collaborations with diverse businesses, including startups.

The inception of The Ad Goats stemmed when we saw an opportunity to assist entrepreneurs in expanding their businesses without the exorbitant fees typically associated with conventional advertising agencies. To be candid, we were disheartened to witness business owners such as yourself being charged exorbitantly while often having inexperienced junior-level employees managing their campaigns behind the scenes.

Great question. Hiring a senior paid media manager with our level of expertise on a full-time basis comes with a price tag exceeding $100,000, and that’s excluding the added cost of benefits!

Moreover, when you choose our services, you have the flexibility to pause or cancel your subscription before each monthly renewal. Opting for full-time employees could mean you’re committed to paying for their services even when you might not fully utilize their time.

Our primary goal is to achieve return on ad spend. Upon your registration, the initial step we take is to quality-assure your tracking and measurement components, or set them up if needed This includes a Facebook Pixel, Google Ads Conversion tag and other crucial elements. As part of our regular reporting process, you will receive a comprehensive performance analysis that covers both upper and lower funnel metrics.

While we will suggest creative assets and formats as part of your strategy, it’s important to note that design and asset creation are not covered within the pricing scope. Nonetheless, we do collaborate with partner agencies that can provide design and video services for an extra fee.

We aim for simplicity. You have the freedom to pause or cancel our services at any point within the month, ensuring that we won’t remain active for the upcoming month.

No problem! We’re more than happy to answer any questions you may have. Please feel free to set up a free consultation with one of our goats.